The simple answer to this question is whenever you have something that is done on the computer that needs to be explained.

When should you use a screen capture video? There are many ways to record a screen capture video, including plenty of third party software, but both Mac and PC have built-in screen recording features as part of their operating systems which you can use for free. To create a screen capture video, a spokesperson will record their screen, walking through the exact steps the viewer needs to follow to solve their issue or achieve their goal, all the while explaining what they are doing for each step and, if it’s a good screen capture video, why they are doing it to get to the next step. While you might use screen capture videos for a video game company, more likely you will use screen capture videos to walk a viewer through a process or tutorial involving your company’s product or service, like this: Client: LotLinx

Traditional screen capture videos are meant to emulate the step by step process by which to locate a particular item or achieve some goal on your computer, but technically could include any video that records your screen for a set period of time.įor example, in the video gaming world, there are thousands to hundreds of thousands of screen capture videos recorded and shared every day so many that someone got the bright idea to create a whole social network just around screen capture streaming videos. Here’s everything you need to know about screen capture videos and how to create your own! What is a screen capture video and how do you make one?Ī screen capture video is a recording of a person’s computer screen for a set period of time. Screen capture videos are great sales tools, perfect for customer service, and a nice resource to nurture leads with detailed demos of how your product works and delight customers with detailed step by step how-to videos – so they never have to call for help. If you’ve ever received a live screen-share demo of a new application you’re considering for your business, or looked up a step by step video guide on how to install a new printer on your PC desktop, then you’ve seen a screen capture video. Hopefully not! Not only does that sound like a terrifying ransomware horror story no one should have to experience, but it also has nothing to do with screen capture videos, which we are reviewing today alongside how to use them to promote your business. “Someone help! My screen’s been captured!” Sound familiar?

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